3 / 40
1
Logotype
04
Colour
13
Typography
16
Applications
21
Introduction
The aim of these design guidelines is to uphold the values and appearance of a visual
identity for ODI as a leading commercial law firm in Adriatic region. The guidelines offer
well-defined rules about the appearance and application of all aspects of the ODI’s
visual identity.
However, to allow for the development of the brand and creative direction, flexibility has
been incorporated into the guidelines.
Good design requires good designers.
The first guideline, therefore, is to work with a good designer. The effectiveness of any
visual identity is dependent on how well it is used and an attention to detail.
These visual identity guidelines are one part of a comprehensive branding and marketing
programme being developed to create a strong and recognisable brand for ODI.