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Logotype
Exclusion zone
When the logotype is used by itself,
space around the logotype will ensure
visibility and impact.
A protective area or exclusion zone
around the logotype prevents the
encroachment of any graphic elements
such as type, images and other logos
from interfering with the integrity of
themark.
Where possible, allow even more space
around the logo.
Space is determined by using a
measurement of thirds. The minimum
exclusion zone should be an extra third
in the height of the logo.
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